I apologize in advance for all the gushing, but I just can’t get over how cool these cards are. Maybe you’ll share my view once you’ve gotten the design tour – let’s see!
Jennifer came to us with a crystal-clear vision. Being a designer by trade, she’d already decided on the card design and the pantone colour for the edges.
Sadly, the photos don’t do the neon pink justice at all, so you’ll just have to take my word that it’s a stunning colour in real life.
The design employed two variations of letterpress text – a standard impression…
…and a reverse impression, where the text appears raised against the depressed block it sits in.
Though the initial request was to print these blind, we were a little concerned about legibility issues for the areas of her name and title. On the other hand, simply printing these in a colour would have killed the overall effect.
Solution? We hand-mixed a custom ink for Jennifer that reflected grey on some angles, but showed up completely colourless on others – the best of both worlds.
Here’s two photos of the same stack of cards taken from different angles to demonstrate the effect.
So, so neat. I always keep a sample of this job in our portfolio to show how legible “blind” printing can be if you’re willing to make certain allowances.
Thank you Jennifer for giving us the chance to execute such an awesome design!
A) I love letterpress. I have an expensive love affair with letterpress stationery and I really love your site.
B) You did an amazing job with the Design*Sponge post on SG, it’s made me so homesick! You mentioned a ton of my favorite spots and opened the post with the MITA building which houses my mother’s art gallery.
Homesick I tell ya!
Adding you to my blogroll.
Thank you Tabitha
Glad you enjoyed the D*S post – I had a lot of fun writing it.
I’ve bookmarked your blog too! xx
beautiful work. can only imagine what a pop that neon pink is gonna be like in real life. =D
Saw your contribution in Design Sponge… my friend is in town this weekend, therefore your suggestions are timely!!!
The neon pink is just stunning in real life – and I mean that literally! We’re so lucky to have had the chance to work with such an unusual colour.
Hope you friend has a lovely visit
Hi there,
I just had gto tell you that you guys make such amazing stationary and cards. I am in love. I was so taken by your designs that I simply had to do a post on your work. If you would like to see the article you can have a look here:
http://ofbeautyandlove.blogspot.com/2011/04/double-whammy.html
Thanks for the inspiration.
xxx
Thank you Lelanie – I just left a comment there, but wanted to tell you that you have a gorgeous blog and we’re so delighted to be featured!
Delicious!!! I tell you…I seriously need to get myself some personal stationery with fluorescent edges after all this wedding hooha is over.
This is a great design..and so well executed. thanks for sharing!
Thank you my dear! They are tempting me too – well, that and all the neon colours I’m seeing in the stores here. I think neon lime + grey would make a gorgeous combo.